A logo represents a brand. It is in many ways similar to a tattoo that tells about an idea, an identity through which a brand relates to its customers. Logos are printed on anything sold by a company or an organization. Some logos are attractive while others are not catchy enough to grab our attention. But every logo should be different from each other. They should have their own style and design. Logo Designers or the logo design companies who are appointed to create a logo for an organization on behalf of them should be capable enough to understand their needs and purpose and create a logo according to that. The logo should help the organization to promote its brand.
As it is said that the relationship between the logo and the brand image should be very strong, it can also be said that there should be some link between a logo and the culture of the country the organization belongs to. The logo of a company should always represent the culture of the country.
While designing a logo, both the logo design company and the organization should keep in mind the values and norms of all the countries where it has its business units while designing logo to keep the brand image unharmed. It is neither possible nor suggested to create different logo for each country. This may also lead to a severe identity crisis for the company. Therefore, it is suggested to design such a logo that can represent different nations and their culture altogether.
The logo of a company, in any way, should not harm the norm and the culture of a country where it has its offices. Otherwise it can be very difficult for the company to run their business successfully in that country. There are plenty of examples of how a number of reputed organizations were compelled to change their logos or even the brand names only to align with the culture of a particular country.
There are some particular sorts of logo designing where it is almost compulsory to highlight the flavors of the respective country in their logo. The best example can be of the sport events, specially the world cup cricket and football and the Olympics which are organized by different countries. The logos of these events get changed every year keeping the culture of the host country in mind.
But the reason is not always a sentimental one. There are some other reasons as well due to which it is quite necessary to display the logo keeping the culture of the host country in mind. When a country hosts a game show like World Cup or Olympic; it also helps them to improve their economic condition. While revenue they earn from the game is the one way of boosting up the economy the others are by showcasing the tourism and the high image of the country to the entire world. The Logo design of the country can alone do the job.
Now we can have a look at the logos of three most important sports events in the world:
Cricket World Cup 2011
Cricket World Cup in 2011 was hosted by Bangladesh and Sri Lanka. The logo was designed in the shape of a cricket ball showing the crowd cheering for the game. The theme was ‘Celebration of the Cricket’ and the logo was absolutely complimentary the theme.
FIFA World Cup 2010
FIFA World Cup 2010 was hosted by Africa. The logo of the event was designed to complement the culture and the norms of the country. Africans are famous for their love for football, humanity, friendliness and warmth which were the inspiration that worked behind selecting the slogan ‘Ke Nako’. The logo represented the flag of Africa and most importantly a painting inspired by Khoi San who plays an important role in the history of Africa.
Beijing Olympics 2008
This biggest game show on the earth was hosted by China in 2008. The official logo of this event was ‘Dancing Beijing’ displaying a sophisticated calligraphic character jing that refers to the capital of the host country i.e. Beijing. This logo symbolizes trust, self-confidence and standing for solemn. Red, which is the most favorite color of Chinese people, was used in this logo extensively. It represented Chinese people’s craving for good luck and happiness.