Crowdsouring, though a new term and a very few people are aware of what this term means or signifies, the concept however has existed in our society since time immemorial and was often used for translation related purposes.
Crowdsourcing is the process of connecting with large groups of people via the Internet. In the same time, crowdsourcing is special because is a way of solving problems and producing things by connecting online with people that you otherwise wouldn’t know.
Crowdsourcing is a term coined to describe sourcing of people who want to assist or work on a running or new project. The concept is widely used across the world today and has proved to be beneficial for the completion of small tasks like tagging photos, data entry, logo designing, graphic designing etc. These small works were earlier outsourced to large companies and huge amount of expenditure went a waste on them. This new concept however has divided the work among jobless individuals or the ones who want to work from home. Many people face constraints and hence cannot join a full time job. Such people find work from home option most suitable and crowdsourcing is one way they earn this opportunity to work.
Crowdsorcing can be use to access the world”s creativity and communities to design, and develop original art, media or content
In marketing, crowdsourcing is being used, to lift project creation to higher planes. By crowdsourcing with a group of people, the marketers can equally share the project’s goals, work and desired outcomes. With crowd-sourced options, a business owner can look at a variety of options, pick the best one and work on sharpening the idea for the particular client or project. In the end, crowdsourcing offers a cheaper research alternative, as well as a faster way to complete projects.
An easy way to crowd source is through cross-marketing. Cross-marketing involves eliciting the use of content written by different bloggers and other writers about personal company. Then they either publish it on their site or promote it on somebody else site.
Creating a contest that allows marketers audience to guide them marketing designs. Be it logo design contest or slogan, offer some sort of incentive and let their customers do the rest. The result will be according the markets trends.
Another great option for crowdsourcing in marketing, especially for B-to-B companies, is surveys. Customers are usually very interested in seeing how other people or businesses are solving similar problems or challenges.
The best part of crowdsourcing is that it engages both potential and current customers. They get to be a part of something bigger than just being only customers. Now they’re part of a solution that can help others. It’s in this spirit of empowerment that crowdsourcing can be a huge marketing tool for their organization.
Each industry and community is different, offering quality analysis and creative ideas. A content marketer have to be able to accomplish objectives by using crowdsourcing as a means of better engaging and growing their social networks.
However, apart from the associated advantages, there are many disadvantages also. Some of them include copyright issues for the designers and mostly new designers looking for some start participate in the contests like logo design contest. This can deteriorate the quality of the work.
Despite the associated disadvantages, the freelance graphic designers do participate in the various logo design contest and consider crowdsourcing as a boon.