In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.
This article offers you an inspirational list of 34 well designed and well thought landing pages. I’m sure you’ll find the inspiration you wanted when clicking the link, cause it is comprised of some of the best landing page examples that are currently circulating the web.
Landing pages are a key component of many online marketing activities. Their goal is to to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information. By following landing page best practices and performing landing page optimization (e.g., through A/B testing), designers can increase the number of conversions that these important pages drive.
Here we will look at more than 20 examples of well-designed landing pages.