Once you have a domain purchased and a store setup, you need to pick a website template to complete the look and sell your products. Today you no longer have to worry about hiring a website designer or creating a template from scratch. Most sites offer premade website templates that are easy to use and catching to the eye. However, before you select any website template, it’s important to pick one that works well for your store. To help you narrow down the selection, look for the following qualities of a good website template.
It’s likely you’re using an ecommerce platform to sell your goods online. Therefore, you need to check with the ecommerce platform and see if the template you’re interested in is compatible with your platform. Often platforms have their own list of templates you can choose from, which are easy to integrate and help you start your electronics store the same day.
In the electronics industry, you’re selling to people who seek innovation. Most of these shoppers don’t have the time to get to a computer and search through your products; instead, they want to shop on the go via their mobile phone or tablet. Therefore, you need an electronics website template that is mobile-friendly. Users should be able to see your products on their smartphone, buy from their tablet, and share no matter where they are.
Premade templates can be limiting, but a good template is one that offers a little customizability — so that you can make it your own. As an electronic retailer, it’s important to carry your brand through your website. Therefore, you need a template that allows you to customize based on the uniqueness of your brand. Most premade templates come in a few style options, which means when you buy one template, you often have two to five different styles of that template to use. Another quality to look for is a template that lets you change colors, alter the fonts, and upload your own banners or advertisements.
Most importantly, you need a website template that allows you to add your logo. A premade template should have a spot for your logo to be added — often located in the top corner of your website page — but you need to make sure it’s scalable so that your logo will fit.
Check out the reviews of the template you’re considering. You’ll want to focus on industry-specific reviews. How did it work for other electronics retailers? Was it limiting in any way? Also, look at the reviews regarding support. Did the maker of that theme respond to tech or support issues? The better the reviews and ratings for that particular theme, the better it is to select for your website.
A good template often isn’t free. Therefore, be prepared to pay something for your new template. Look for a fair price for the quality of work you’re receiving. Remember that the template you purchase will be on your site for months — if not years. So, it’s likely that a purchase that might seem big upfront will pay off in the end. You can research the price of similar templates to see if the price is competitive. Some website templates will cost you more, especially if they have more options that are customizable.
Setting up an electronics store online is simple in today’s market. There are plenty of providers out there that make starting an ecommerce store something that you can do in as little as 24 hours. It’s important, however, to choose the right template from the start, because the right template can give you an engaging, user-friendly website that will provide you with long-term success online.