In September 2011, news aggregation site Digg revealed a new look, designed to offer a more personalized and targeted online experience. Despite the redesign, Digg has the same purpose — to encourage its users to submit interesting, entertaining and informative articles from all over the Web, and to get its community talking about them. Digg can be a valuable resource to help you increase traffic to your own website or blog. You can introduce your content to a whole new audience by taking full advantage of the Digg features and new format.
Pay attention to your profile. With your Digg account, you have the ability to fill out a basic profile and add a photo that can be viewed by other Digg users. Within your profile, be sure to mention your company or brand and include a brief, compelling description of who you are and what you do. You can also direct traffic back to your website, blog, Facebook page and other sites by adding links.
Submit only your best content. You can alienate the Digg community by submitting too many links. According to Digg’s best practices; it is advisable to submit no more than 10 articles a day. Additionally, if you are adding everything you have to Digg, you risk seeing some of your stories being voted down. Add only your most interesting stories that you believe will start conversation.
Grab attention with your details. When you submit a link to Digg, you have the ability to add your own title and keywords. Ideally, you already have an enticing title for your story, but if not, here is your chance to create one. Keywords are also important. With Digg’s new emphasis on specialized, rather than general content you want to be sure you are hitting the most popular newsroom topics.
Participate regularly in the Digg community. While you will understandably vote up your own links, it is good practice to seek out other content you like and vote it up as well. Take the time to submit links from other sources, comment on other stories and interact with Digg users. Follow the leaders in the Digg newsrooms as they are among the most influential users on the site. The more you interact with them and other community members, the more likely you are to encourage more of your own followers.
Cross-promote Digg. Add the Digg button to your website or blog to encourage more people to visit Digg and vote up your content. While it may seem simple, just asking people to Digg your stories can also increase your visibility. The more votes you are able to get, the more likely you are to rise to the top of the leaderboard in the Digg newsrooms.