How to design an effective poster – Theory
In this guide I will tell you what a good poster should contain and how it should be built up, there comes a photoshop tutorial later when you learn to make a great poster.
It is important to make the poster attractive and easy to read.
- Select a background / background color that is not too violent.
- Use appropriate pictures or graphics, free photos or royality free images, but do not overdo.
- Readability is a measure of how easily the ideas flow from element to the next. Texts where there are lots of grammatical errors, complex structure, and spelling makes readability bad “hard to read.”
- A common error in poster presentations is use of fonts. They are often too small to be read from 6 to 10 feet away, which often is a typical distance for reading a poster.
Decide how you will produce your poster, you can create a poster in many ways.
- Decide what the main message is, keep it short and sweet, use it in your title.
- Find out how much space you have, use paper and put things together it will save you time if you have trouble imagining it in your mind.
Choose a simple phrase to your poster so that people can remember it.
- The sentence should be capitalized.
- It’s about awareness.
- More detailed information is added later with smaller letters.
- People read the biggest and the top first, so it must be your punch line.
- For example, you would never put your first text on the right and get the reader to continue to the left, since we are not equipped to read that way.
Add information on the poster.
- Get the right information on the poster.
- Get information from the source as you make the poster.
- Cut off the excess.
- Posters that are crammed with information tiring text is often hard to read. Omit all extraneous text or visual distractions, including borders between related data and text so the reader can understand the poster easily.
- White letters and lines on a blue background that can make your poster eye-catching.
Get checked all the information that they were right, etc.
Do not forget contact information, that makes no sense in making a poster with no contact information eg. website / address / telephone.
- The point of a poster is to raise awareness.
- You want to get people to seek more information, such as. telephone number or email.
Placement of the poster
- It should be a place where many people come over, but the poster does not become lost in the crowd.