How do colors affect purchases?


For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest infographic.

Source: KissMetrics

1 Comment

1 Comment

  1. Maggie McLeod

    April 9, 2012 at 8:37 pm

    Very interesting and timely infographic. Color influes in our lives in so many different ways. I have found the discussion of color and texture extremely important when working with clients. Often, well intended design ideas do not translate the same way in the eyes of the consumer.

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