Conversion Rate Optimisation is the method of using analytics and user feedback to increase a website’s conversion rate. A website’s conversion rate is the percentage of the site’s visitors that perform an action deemed to be desirable e.g. making a purchase, calling a telephone number, submitting an inquiry form or engaging with a live chat function. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spend. DPFOC Infographic Global_900px Source: www.dpfoc.com/uk/

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