Landing pages are a key component of many online marketing activities. Their goal is to to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information. By following landing page best practices and performing landing page optimization (e.g., through A/B testing), designers can increase the number of conversions that these important pages drive.

Photoshop is a great program for web designers as they continuously seek new ways of manifesting their design ideas. And Photoshop allows them the space and tools to create or at least work in a creative way. Here are 25 of the latest advanced Photoshop Lighting tutorials for you. Who knows, maybe by checking them out, even if it wasn’t a goal for you to become an expert in this domain, some of them will intrigue you to change your mind.

The somewhat overused phrase “a picture paints a thousand words” is often used in marketing to illustrate the need for good images to sell a product. The best way to sell anything is to give it the space and opportunity to sell itself. A well constructed image showing the product at its best, preferably solving whatever problem it’s designed to solve will sell infinitely more than any clever description. This is one of the worst kept secrets in web design, which is why most e-commerce websites are image heavy.

Many veteran web designers will tell newcomers to the field that it takes a combination of technical savvy and artistic vision to achieve a successful career in web design. The reality, however, is that it takes more than that to become a high end web designer. The subsequent text details the skills and qualities that are often at the heart of design greatness.

Apart from visual design elements, one can also get creative with the layout of the site – its structure and the way the information is presented and communicated. To give you some ideas of how exactly it can be done, we have been collecting examples of creative design layouts. Design was more important to us than a concrete implementation of some creative idea. We also weren’t interested in whether the code validates or not. Below are some examples we have found so far.