Landing pages are a key component of many online marketing activities. Their goal is to to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information. By following landing page best practices and performing landing page optimization (e.g., through A/B testing), designers can increase the number of conversions that these important pages drive.
In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.