50 Questions That Designer Need to Ask Their Clients

50 Questions That Designer Need to Ask Their Clients

You are a web developer and one of your clients has awarded you a project.

  1. What will you do?
  2. How you will initiate your process?
  3. What questions/information you will ask from the client?

If you are a web designer or developer, one of the most important aspects of your job is to find out what is the requirement of your client.. In case of a very small projects, a quick phone call or an exchange of  emails is all that you might need, but if you are working on a complex and rather large project, you need to find out all the project’s details as much as possible.

50 Questions That Designer Need to Ask Their Clients

The first point that you keep in mind that all of your clients might not be as computer or Internet savvy as you are and might have completely wrong idea of what, when, and how things are happening – it is in your best interest to figure out all the important details in advance in order to avoid projects cacellation, missed deadlines, and dissatisfied customers.

Here is a comprehensive list of 50 questions, which every designer needs to ask his or her clients before starting a new web project.

  1. What is your company or organization’s core business?
  2. What is the size of your organization or company?
  3. Who are your clients and business partners?
  4. What message do you want to convey with your website?
  5. What image do you want to project for your company?
  6. Who are your competitors?
  7. What makes your company or organization stand out?
  8. What is the main purpose of the website?
  9. What websites do you like and what websites do you dislike?
  10. Do you have a registered domain?
  11. Do you have a hosting company?
  12. Do you have any other websites?
  13. What features do you want to include in your website?
  14. Who in your company is in charge of the project?
  15. What is your contact phone number, email, or instant messenger?
  16. Will anyone else be editing the website as well?
  17. Are there any colors that you want included in the design?
  18. Do you have a company logo, which you want featured on the site?
  19. Do you want to be able to add additional content on your own?
  20. Do you need a web form, which visitors could use to contact you?
  21. Is quality or speed more important to you?
  22. How often would you like to be updated on my progress?
  23. Do you intend to have a password-protected area of the website?
  24. Do you have any images or video files, which you want featured on the website?
  25. Do you have written text that you want included on the website?
  26. Will you need any articles or publications?
  27. What are your preferences of the website’s layout and navigation?
  28. Will you need any custom artwork or drawings?
  29. Do you have any preferences related to the typography?
  30. What screen resolution do you want the site built for?
  31. Will you be selling products or services online?
  32. Are there any special accessibility features that you need?
  33. Have you decided on the main categories and areas of the site?
  34. Would you like your site’s content to be searchable?
  35. Would you like the website to be optimized for mobile devices?
  36. Do you need any computer programming for the site’s functionality?
  37. Will you require any administration tools and training?
  38. Would you like a custom 404 page?
  39. Would you require web site maintenance?
  40. Will you need on- and off-site search engine optimization?
  41. Will you need additional web site marketing?
  42. Will you need any offline promotion?
  43. Do you need analytical and report tools installed?
  44. Are there any websites that you would like to link to?
  45. How much are you willing to spend on the project?
  46. How and when are you going to make the payments?
  47. What is the deadline for the project?
  48. Would you need additional design services?
  49. May I include your website in my portfolio?
  50. May I have a footer link to my own website?

You can make a different groups of all these questions, take a print out, and email or fax them to your client as soon as the project is awarded to you.. It will not only help you understand your customer’s needs and requirements better, but will also assure your clients that you run professional and reliable business.



  1. Mrinal

    March 17, 2012 at 5:04 pm

    Most common question are included on this post, I think this is enough to design a website and stand out in the crowd of website. Thanks for use full question on this post.

  2. Mohammad Raihan Mazumder

    June 3, 2011 at 4:56 pm

    oisum.. great posting. i think need to add more.. still many question are not included.

  3. Hermetic

    April 27, 2011 at 7:46 am

    This is really good information I have visited this blog to read something fresh and I really admire you efforts in doing so.:D

  4. David

    April 25, 2011 at 4:47 pm

    That's a pretty nice list even though I think some of the question are a little over some clients' heads. I think you could figure out some of those answers by asking more general questions like the ones you started off with in the beginning. Great topic though and pretty thorough list as well.

  5. Stacey

    April 24, 2011 at 4:04 am

    What a great comprehensive list of questions…? You made the life of designers and developers easy… Nice job done. Your work appriciated. 🙂

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