A web site is basically a platform for advertising and promoting a business without putting much investment to it. Some people also use it to communicate important information or to impart knowledge on various subject to people around the world. Henceforth, it is very important to create website that is able to attract the right target audience. A web design plays a significant role in this aspect. It can literally make or break the purpose of the website.

You may have several ideas and promotional schemes to promote your website, but if they are not presented in a professional way then you will not be able to reap maximum benefits from it. Your visitors might come and bounce back to other websites if they won’t be able to understand the structure and functioning of your home page. So in order to maximize their visits and keep them engaged for a long time, it is necessary to take the help of a web design company.

A professional web designer will provide an efficiently designed and programmed webpage.  They are very well versed with the techniques and technology that can be used to enhance your ideas and styles. However, if u want to create a site yourself all u need is some basic knowledge of HTML and coding. There are certain essentials that you should consider while developing and planning a website. Here are a few essentials a good website:

Essentials of a Good Website

Page Title: You can use any title you want to name your website. It is always better to use a title that represents your product well. The title should be relevant and enough convincing to attract your target audience. The page title should be short and descriptive at the same point of time.

Website Content : It is the most important part of a website. Most of the people will only visit your site if your content will be beneficial relevant for them. It should be informative and interesting to grab the attention of your visitors. You can use videos, audio or pictures as such kind of content are most preferred by people over written content. Make sure that get your content proofread so there are no grammar or spelling error. Though these mistakes are small but can ruin your web-site’s image in no time.

Layout: Choosing a most suitable layout of a website is very important since every visitor will have a different browser. You must choose a layout that is compatible with every browser, be it on a computer or mobile platform. Go for commonly used fonts and size.  Also, resist yourself from putting too much pictures on your page. It may not seem pleasant for the visitor and may even get confuse and quit the page.

Interconnecting Links: Use keywords on the links to boost your web-site’s ranking in search engines. Make sure that it is a quality link and relevant to your site. You can additional links in the content as well to direct the visitor to other page having similar information. This is the easiest way to make your visitors stay for a long time browsing within the web pages.

Contact us form :  This should be the most essential part of your web design. Do not avoid this aspect, as this will help your customers to get in touch with you with their suggestions and feedback.

Even though your website is created and uploaded, you will always need to make improvements and introduce new features to keep up with the upgrading technology. A competent company can also help you to get maximized ranking with their extensive search engine optimization services.


Works for Absolute Web Design Nottingham, East Midlands based full service web design and graphic design agency.